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Privacy Statement

At WildHearts, we value the trust of our customers. To earn your trust, we respect your privacy in handling personal data relating to your use of our website (Website) and to your transactions performed via our Website. This Privacy Statement describes who controls the personal data we collect about you, what types of personal data we collect about you, what we do with it, and how you can control our use of it.

Who controls personal data gathered about you?

Your personal data is collected, processed and used by WildHearts Office Limited, Registered Number SC290664, registered address Wilson Business Centre, 54 Cook Street, Glasgow G5 8JN. (WildHearts) as data controller.

WildHearts is registered with the Information Commissioner's Office under registration ZA064756. For more information see

What personal data does WildHearts collect?

We collect personal data that you voluntarily provide to us when you register for the Website or perform a transaction via our Website, as well as any personal data in connection with our processing of your orders. Such personal data include: Title, first and last name, company name, VAT number (if applicable), gender, email address, user name and password, shipping and invoice address (including postal code, city and country), telephone and fax number, type and quantity of products ordered, order number, date of order, status of order handling, date and time of service delivery, value of order, currency, product return requests or offers provided to you, and the following information if provided voluntarily: how you learned of the Website, your business card, number of employees and when your business was founded (collectively, transactional data).

We may also collect usage data relating to your use of our Website, such as your IP address, which products you have viewed and which products you have placed in your basket; if you come to our Website through a referral page, in addition we may collect information on the referral page together with your IP address to analyse the effectiveness of our marketing activities (collectively "usage data").

How does WildHearts use personal data about me?

The transactional data will be used to process your orders, to handle your payment, to communicate with you relating to your order, to handle product returns and customer services requests, and to administer product recalls.

The usage data, in case of registered customers together with the transactional data will also be used to tailor the products displayed on the Website to reflect your core product list and to allow us to communicate with you through out WildHearts newsletter. You may opt out of this newsletter at any time.

With whom might WildHearts share personal data about me?

WildHearts has engaged third party service providers in relation to the operation of the Website, such as hosting providers, website service providers, IT maintenance service providers, shipping service providers and payment and VAT verification service providers, and service providers that enable additional functions of the Website that you may use at your discretion, such as a chat tool or a product review function. These service providers are provided only with the personal data that they need to perform their services and are not permitted to use or disclose your personal data for other purposes without your prior authorization.

If you opt into the WildHearts newsletter, your name, email address, and other transactional data will be shared with our charitable foundation, WildHearts Foundation Limited (Registered Number SC290665) and other members of the Group headed by WildHearts Group Limited (Registered Number SC480859). This is to allow us to communicate to you the impact of your support and the wider work of WildHearts.

In compliance with applicable law, we may share personal data with law enforcement or other entities as required by law or as we reasonably determine to be necessary to protect our rights or the rights of others, to prevent harm to persons or property, to fight fraud, or to enforce the terms and conditions of the Website in compliance with applicable law.

Our service providers and other data recipients may be located in countries outside of Europe which do not provide the same level of data protection as your home country. To the extent required by law, service providers and other data recipients ensure an adequate level of data protection through a safe-harbor certification or through EU Model Clauses.

How can I limit the use and sharing personal data about me?

Please contact us at any time by calling us on 0141 611 9777, by writing to us at WildHearts Office, Wilson Business Centre, 54 Cook Street, Glasgow G5 8JN or by sending us an e-mail.

How can I access or update personally identifiable information about myself?

It is important that our databases are accurate and up-to-date. To exercise your rights to access to and make appropriate changes or deletions relating to your personal data we have collected about you, please call our customer services team directly on 0141 611 9777. As a caller, we must verify your identity before granting you access to any personal data.

How may I contact WildHearts?

If you have any questions about our handling of personal data relating to you, please call us on 0141 611 9777. Alternatively, you may write to us at WildHearts Office, Wilson Business Centre, 54 Cook Street, Glasgow G5 8JN or send us an e-mail.

This Privacy Statement was posted on 1 February 2017. We reserve the right to change our data practices from time to time.